Press Releases
Broadman & Holman Publishing Partners with Genesis Marketing Group to Expand Reach to Independent Christian Bookstores
Nashville, TN & Greenville, SC – October 1, 2025 – Broadman & Holman Publishing (B&H), the publishing division of Lifeway Christian Resources and a respected leader in Bible and Christian book publishing, is pleased to announce a new partnership with Genesis Marketing Group to represent their product line to independent Christian bookstores across the United States.
This strategic alliance enables B&H to expand its service in smaller and midsize Christian retailers while continuing to serve large key accounts through its experienced team of three in-house field sales representatives.
"We are excited to announce that as of October 1, Lifeway is partnering with Genesis Marketing to expand our reach and support of independent retail stores. This collaboration reflects Lifeway's ongoing mission to equip the church, underscores the vital role of the independent channel, and expresses our utmost confidence in Genesis Marketing to represent the brand with care and excellence. Together, we look forward to strengthening relationships, enhancing service, and continuing to provide trusted resources to communities across the country." - Rick Shear, VP of Trade and Ministry Sales at Lifeway
Genesis Marketing Group specializes in the Christian retail market and brings a dedicated network of representatives with deep relationships in thousands of independent bookstores and gift shops across the country.
"We are honored to represent B&H Publishing, a respected industry leader that has faithfully equipped believers and the Church for generations. At Genesis Marketing, our mission is to serve retailers with excellence while advancing the reach of Christ-centered resources. This partnership reflects our shared commitment to quality, integrity, and purposeful ministry." - Dave Stockard, President of Genesis Marketing Group
Retailers interested in placing orders or scheduling a presentation can reach out to their Genesis Marketing representative or email [email protected] for more information.
About Broadman & Holman Publishing
Broadman & Holman Publishing, part of Lifeway Christian Resources, is a leading provider of Bibles, books, and ministry resources designed to advance the Gospel and serve the church worldwide. Headquartered in Nashville, Tennessee, B&H is best known as the publisher of the Christian Standard Bible® and a wide array of biblically faithful titles for all ages.
About Genesis Marketing Group
Genesis Marketing Group is a national sales agency focused on representing top inspirational and Christian brands to independent retailers for more than 55 years. With a team of experienced field reps and a passion for ministry through retail, Genesis helps publishers and manufacturers grow their impact by reaching thousands of stores across the United States.
This strategic alliance enables B&H to expand its service in smaller and midsize Christian retailers while continuing to serve large key accounts through its experienced team of three in-house field sales representatives.
"We are excited to announce that as of October 1, Lifeway is partnering with Genesis Marketing to expand our reach and support of independent retail stores. This collaboration reflects Lifeway's ongoing mission to equip the church, underscores the vital role of the independent channel, and expresses our utmost confidence in Genesis Marketing to represent the brand with care and excellence. Together, we look forward to strengthening relationships, enhancing service, and continuing to provide trusted resources to communities across the country." - Rick Shear, VP of Trade and Ministry Sales at Lifeway
Genesis Marketing Group specializes in the Christian retail market and brings a dedicated network of representatives with deep relationships in thousands of independent bookstores and gift shops across the country.
"We are honored to represent B&H Publishing, a respected industry leader that has faithfully equipped believers and the Church for generations. At Genesis Marketing, our mission is to serve retailers with excellence while advancing the reach of Christ-centered resources. This partnership reflects our shared commitment to quality, integrity, and purposeful ministry." - Dave Stockard, President of Genesis Marketing Group
Retailers interested in placing orders or scheduling a presentation can reach out to their Genesis Marketing representative or email [email protected] for more information.
About Broadman & Holman Publishing
Broadman & Holman Publishing, part of Lifeway Christian Resources, is a leading provider of Bibles, books, and ministry resources designed to advance the Gospel and serve the church worldwide. Headquartered in Nashville, Tennessee, B&H is best known as the publisher of the Christian Standard Bible® and a wide array of biblically faithful titles for all ages.
About Genesis Marketing Group
Genesis Marketing Group is a national sales agency focused on representing top inspirational and Christian brands to independent retailers for more than 55 years. With a team of experienced field reps and a passion for ministry through retail, Genesis helps publishers and manufacturers grow their impact by reaching thousands of stores across the United States.
Kerusso® Partners with Genesis Marketing Group to Expand Retail Reach in Central, Mountain, and Western U.S.
Berryville, AR & Greenville, SC — August 2025 – Kerusso®, a leading name in faith-based apparel and gift products, is excited to announce a strategic partnership with Genesis Marketing Group. Effective immediately, Genesis will represent the Kerusso product line—including Cherished Girl®, Hold Fast™, Grace & Truth®, and drinkware—to the entire retail market in the Central, Mountain, and Western United States.
“We are thrilled to announce an expanded partnership with Genesis. For many years, Genesis has been our trusted representative in the faith-based retail channel, helping us serve retailers and their customers with products that inspire and encourage faith. Now, with an exploding new demand for products that celebrate faith, family, and freedom, we are extending our partnership. Genesis will now represent our brands to all Gift & Specialty retailers west of the Mississippi—bringing our message-driven lifestyle products into an even broader marketplace.
We believe this enhanced collaboration positions us to reach more people than ever before with products that matter.”- Vic Kennett, Owner and CEO
Genesis Marketing Group will provide in-person and virtual presentations, retail merchandising solutions, and personal account support to ensure Kerusso’s best-selling lines are well represented across the territory.
"We’re excited to represent Kerusso as we expand into the general market, bringing faith-inspired products to a wider audience. At Genesis Marketing, our mission is to support retailers with excellence while helping spread meaningful, Christ-centered messages. This expansion allows us to fulfill that mission in an even greater way." - Dave Stockard, President of Genesis Marketing Group
Retailers interested in carrying Kerusso products can contact their Genesis Marketing representative or email [email protected] to schedule a presentation.
About Kerusso®
Kerusso is the original pioneer of Christian T-Shirts and a leading producer of Christian lifestyle apparel, accessories, and gifts. Founded in 1987, Kerusso has helped millions share their faith through bold, scripture-based messaging and eye-catching design. The company is headquartered in Berryville, Arkansas.
About Genesis Marketing Group
Genesis Marketing Group is a full-service sales organization focused on representing top-tier inspirational brands to the independent retail market for more than 55 years. With deep roots in the Christian and gift industries, Genesis connects vendors with thousands of retail partners across the Central, Mountain, and Western U.S., helping faith-based products thrive in stores of all sizes.
“We are thrilled to announce an expanded partnership with Genesis. For many years, Genesis has been our trusted representative in the faith-based retail channel, helping us serve retailers and their customers with products that inspire and encourage faith. Now, with an exploding new demand for products that celebrate faith, family, and freedom, we are extending our partnership. Genesis will now represent our brands to all Gift & Specialty retailers west of the Mississippi—bringing our message-driven lifestyle products into an even broader marketplace.
We believe this enhanced collaboration positions us to reach more people than ever before with products that matter.”- Vic Kennett, Owner and CEO
Genesis Marketing Group will provide in-person and virtual presentations, retail merchandising solutions, and personal account support to ensure Kerusso’s best-selling lines are well represented across the territory.
"We’re excited to represent Kerusso as we expand into the general market, bringing faith-inspired products to a wider audience. At Genesis Marketing, our mission is to support retailers with excellence while helping spread meaningful, Christ-centered messages. This expansion allows us to fulfill that mission in an even greater way." - Dave Stockard, President of Genesis Marketing Group
Retailers interested in carrying Kerusso products can contact their Genesis Marketing representative or email [email protected] to schedule a presentation.
About Kerusso®
Kerusso is the original pioneer of Christian T-Shirts and a leading producer of Christian lifestyle apparel, accessories, and gifts. Founded in 1987, Kerusso has helped millions share their faith through bold, scripture-based messaging and eye-catching design. The company is headquartered in Berryville, Arkansas.
About Genesis Marketing Group
Genesis Marketing Group is a full-service sales organization focused on representing top-tier inspirational brands to the independent retail market for more than 55 years. With deep roots in the Christian and gift industries, Genesis connects vendors with thousands of retail partners across the Central, Mountain, and Western U.S., helping faith-based products thrive in stores of all sizes.
Concordia Publishing Partners with Genesis Marketing Group for Expanded Market Reach
St. Louis, MO & Greenville, SC – August 2025 – Concordia Publishing House, a trusted name in Christian publishing for over 150 years, is pleased to announce a new sales and representation partnership with Genesis Marketing Group. Effective immediately, Genesis Marketing will represent Concordia’s inspirational product lines to independent Christian retailers, bookstores, and gift stores across the United States.
This partnership reflects Concordia’s commitment to growing its retail presence by working with experienced, values-driven sales professionals who understand the unique needs of Christian retailers. Genesis Marketing brings a proven track record of success in the faith-based market, representing a broad portfolio of inspirational brands with excellence and integrity.
“We are delighted to partner with Genesis, whose reputation for building strong, lasting relationships with their network of retailers mirrors CPH’s own commitment to our customers,” said Rick Johnson, Chief Customer Growth and Impact Officer at Concordia Publishing House. “This partnership opens exciting new opportunities to expand the reach of CPH resources nationwide. Together, we look forward to providing Christians with the very best Christ-centered books and resources that point to the hope found only in Christ.”
Genesis Marketing will begin presenting Concordia’s key titles, devotionals, and inspirational gift products to their network of over 3,000 stores, focusing on meaningful relationships and strategic placement that reflect the mission of both organizations.
"We’re honored to represent Concordia Publishing House, a trusted name that has equipped believers for generations. At Genesis Marketing, our mission is to serve retailers with excellence while advancing the reach of Christ-centered resources. This partnership allows us to do both in a meaningful way." - Dave Stockard, President of Genesis Marketing Group
Retailers interested in carrying Concordia Publishing products can contact their local Genesis Marketing representative or email [email protected] for more information.
About Concordia Publishing House
Concordia Publishing House (CPH), based in St. Louis, Missouri, is the publishing arm of The Lutheran Church—Missouri Synod and a premier provider of Christian books, Bibles, curriculum, and church resources. Since 1869, CPH has remained committed to proclaiming the Gospel through faith-based, Christ-centered content.
About Genesis Marketing Group
Genesis Marketing Group is a leading sales organization serving the inspirational and gift retail market for more than 55 years. With a growing team of experienced reps and a passion for ministry through retail, Genesis Marketing helps independent stores thrive by connecting them with best-in-class Christian products.
This partnership reflects Concordia’s commitment to growing its retail presence by working with experienced, values-driven sales professionals who understand the unique needs of Christian retailers. Genesis Marketing brings a proven track record of success in the faith-based market, representing a broad portfolio of inspirational brands with excellence and integrity.
“We are delighted to partner with Genesis, whose reputation for building strong, lasting relationships with their network of retailers mirrors CPH’s own commitment to our customers,” said Rick Johnson, Chief Customer Growth and Impact Officer at Concordia Publishing House. “This partnership opens exciting new opportunities to expand the reach of CPH resources nationwide. Together, we look forward to providing Christians with the very best Christ-centered books and resources that point to the hope found only in Christ.”
Genesis Marketing will begin presenting Concordia’s key titles, devotionals, and inspirational gift products to their network of over 3,000 stores, focusing on meaningful relationships and strategic placement that reflect the mission of both organizations.
"We’re honored to represent Concordia Publishing House, a trusted name that has equipped believers for generations. At Genesis Marketing, our mission is to serve retailers with excellence while advancing the reach of Christ-centered resources. This partnership allows us to do both in a meaningful way." - Dave Stockard, President of Genesis Marketing Group
Retailers interested in carrying Concordia Publishing products can contact their local Genesis Marketing representative or email [email protected] for more information.
About Concordia Publishing House
Concordia Publishing House (CPH), based in St. Louis, Missouri, is the publishing arm of The Lutheran Church—Missouri Synod and a premier provider of Christian books, Bibles, curriculum, and church resources. Since 1869, CPH has remained committed to proclaiming the Gospel through faith-based, Christ-centered content.
About Genesis Marketing Group
Genesis Marketing Group is a leading sales organization serving the inspirational and gift retail market for more than 55 years. With a growing team of experienced reps and a passion for ministry through retail, Genesis Marketing helps independent stores thrive by connecting them with best-in-class Christian products.
Genesis Marketing Group Partners with InterVarsity Press to Expand Reach in Christian Retail
Greenville, SC—April 2025 — Genesis Marketing Group is honored to announce a new partnership with InterVarsity Press (IVP), beginning May 1, 2025. As IVP’s newly appointed sales representation group for Christian independent bookstores and the gift market, we look forward to connecting more readers with the impactful and transformative titles IVP publishes each year.
“We are thrilled to enter into this partnership with IVP to help expand the audience and reach of their resources within the independent retailer channel,” said David Stockard, President of Genesis Marketing. “IVP has a rich and storied history in Christian publishing, and their commitment to producing high-quality, thought-provoking, and transformative books has made them a trusted name in the industry for decades. As we work together, our shared mission to provide Christians with the tools they need to grow in their faith and live out their calling will drive everything we do.”
Founded in 1970 and headquartered in Greenville, South Carolina, Genesis Marketing Group represents leading inspirational publishers and gift manufacturers to the retail market. We are proud to bring IVP into our family of trusted partners, which includes DaySpring, HarperCollins Christian Publishing, Harvest House Publishers, Kerusso, Creative Brands, and more.
“Genesis Marketing has a reputation for building and maintaining strong relationships with their clients and retailers, and that excites us as we look to expand IVP’s readership,” said Shane White, IVP’s Vice President of Sales, Marketing, and Publicity. “As we continue to publish more gift and IVP Kids titles, including more than one hundred trade and academic books each year, we are looking forward to having Genesis Marketing introduce our books to both longtime and new readers through their extensive networks.”
As we begin this new chapter with IVP, Genesis Marketing Group remains committed to excellence in service, representation, and collaboration—with a mission to help Christian retailers thrive and to place powerful resources into the hands of readers everywhere.
