Job Description for Marketing Account Manager

Job Title: Marketing Account Manager
Reports to: Marketing Directior
Location: Greenville, SC
Type: Full-Time
​
About Our Family of Companies
Our organization operates a diverse family of Christian businesses unified by shared leadership, centralized financial management, and a culture of operational excellence. Together, these companies serve multiple markets by providing sales representation, marketing services, and strategic consulting while maintaining independent operations aligned to a common vision.
Position Profile 
The Marketing Account Manager is a hands-on marketing role responsible for executing 
day-to-day marketing initiatives for the Genesis Marketing division, including Munce 
Marketing and related programs. This position reports directly to the Marketing Director 
and serves as the primary execution lead for marketing campaigns, communications, and 
promotional efforts.
While this role includes some client and partner communication, the primary focus is 
campaign execution, content development, marketing operations, and performance 
tracking. The ideal candidate is highly organized, detail-oriented, proactive, and 
comfortable managing multiple projects simultaneously. 
This is a full-time position based out of the home office at 154 Milestone Way, Greenville, SC 
29615, with occasional travel required for trade shows and events.

Job Duties and Responsibilities 
  • Execute marketing campaigns across email, web, print, and digital channels. 
  • Build, schedule, and deploy email campaigns within marketing automation platforms 
            (ActiveCampaign or similar). 
  • Manage audience segmentation, tagging, and list organization within CRM systems 
            (Salesforce, ActiveCampaign, etc.). 
  • Develop and format marketing content including emails, landing pages, promotional 
            copy, and basic graphics. 
  • Maintain and update marketing calendars and campaign timelines. 
  • Coordinate production of print materials including flyers, catalogs, and promotional 
            pieces. 
  • Monitor campaign performance and compile regular performance reports. 
  • Support seasonal promotional initiatives and trade show marketing efforts. 
  • Communicate with vendor contacts as needed to gather assets, confirm details, and 
            support campaign execution. 
  • Ensure brand consistency and quality control across all outgoing communications. 
  • Organize and maintain marketing files, templates, and systems. 
  • Assist in refining processes and improving marketing workflows.
  • Perform other duties as assigned.

Qualifications 
  • 1–3 years of experience in marketing, campaign execution, or digital marketing. 
  • Experience working with a CRM preferred. 
  • Strong organizational and project management skills. 
  • Bachelor’s degree in Marketing, Communications, Business, or related field preferred. 

Knowledge, Skills, and Abilities 
  • Strong execution skills with the ability to take projects from concept to completion. 
  • Familiarity with automation and emailing best practices. 
  • Comfort with design platforms (Canva or Adobe) and the ability to create brand-consistent assets. 
  • High attention to detail and strong proofreading skills. 
  • Ability to manage multiple deadlines in a fast-paced environment. 
  • Comfort working with data (Excel) and basic performance metrics. 
  • Clear and professional written communication skills. 
  • Self-starter who takes ownership of tasks and follows through. 
  • Ability to collaborate effectively while working independently. 
  • Process-minded with a desire to improve systems and efficiency. 

Working Conditions, Mental, and Physical Demands 
  • Hybrid schedule – 4 days in office, Friday’s optional remote day 
  • Substantial amount of time spent using a computer and viewing a monitor. 
  • Regular virtual and in-person meetings with team members. 
  • Occasional travel for trade shows and events. 

Core Competencies 
  • Integrity in Every Area 
  • Attention to Detail 
  • Accountability 
  • Team Player 
  • Time Management Skills 
  • Organized 
  • Effective Communication Skills
  • Strong Work Ethic 

Interested in learning more?

Email Cassidy Cook at [email protected] and send your resume to learn more about joining our team!