Genesis Marketing has provided sales to the CBA marketplace in both books and gifts since its founding in May of 1970.  The company was founded by Dana Sullivan and consisted of one sales representative covering ten mid-western states.  

Dana's son, Peter, purchased Genesis in 1999 and served as President.  Genesis was sold to One Coast for a brief period of time until Peter again purchased Genesis in 2003.

In November 2006, Peter sold his majority interest to Becky Spragins from Greenville, South Carolina who is Chairman of the Board. 

David George was named President in January 2007 and came to Genesis from IKON Office Solutions where he served as Vice President of Sales. 

Today, dedicated sales divisions represent all market segments for inspirational product across the globe.